About Us
About the Brand
Nabyo is a young and progressive beauty and skincare brand from Russia. Its concept is built on technological innovation inspired by the aesthetics of futurism and cyberpunk. Nabyo offers bold and cutting-edge trends in the beauty industry, aiming to highlight the individuality and uniqueness of its audience.
Interview with the Brand's Founder, Anastasia
How did the idea of creating your own brand come about?
I enjoy adding something original to every aspect of life. Creating cosmetics is a fascinating and creative process, full of experiments.
Why is the concept of cyberpunk and futurism at the core? What does this aesthetic mean to you personally?
I love watching movies/series and reading books about science fiction, especially about artificial intelligence. I would love to travel 100-200 years into the future and see what the world will be like.
What does the brand name mean to you?
The name is a play on words. Initially, I wanted something fantastical, without ties or associations to any specific word. For me, Nabyo is a futuristic name — it's unusual, yet fluid, like liquid metal. It immediately brings to mind images of people in cryochambers, the rise of machines, a post-apocalyptic desert, and oasis islands with perfect technologies.
How do you see your target audience? Who are you creating products for?
I would like to give people the opportunity to express their love for the unusual through cosmetics. That's why, at the start of the brand, there are so many accent shades and almost a complete absence of basic colors in all products.
Where is the production located?
Russia.
What is most important to you in the production process?
The ability to combine colors and textures to create trendy products.
What are your plans for the brand's development over the next year?
To diversify the range with basic colors and skincare products, create collaborations, start working with major makeup schools, and enter the international cosmetics market.
How do you see the future? Which aesthetic from the four collections is closest to you?
I believe that humanity will increasingly use AI in its life until, finally, we can upload our consciousness into digital space and live forever. The Cyber collection is the closest to me.
What inspires you in your work?
I can be inspired by a simple image on the internet or a phrase dropped in a movie. They can create a mood where I immediately imagine a product.
Brand Mission
To give everyone the opportunity to experience the future today.
About Quality
All Nabyo brand nail polishes have a 21-free formula, which does not include harmful and potentially dangerous substances, allergens, and complies with ethical standards. Below is a full list of substances included in the 21-free formula:
Animal products, toluene, benzene, xylene, formaldehyde, formaldehyde resin, phthalates, cyclic silicones, camphor, MEK, glycol ethers of the E series, HQ, MEHQ, TPP, ethoxylated nonylphenol, tert-butyl hydroperoxide, chrome green, bismuth oxychloride, CMR, synthetic fragrance, ethyl tosylamide.